Constraints to Watermelon Marketing in Uyo Metropolis of Akwa Ibom State, Nigeria

Data obtained from ninety watermelon marketers from March, 2012 to June, 2012 were analyzed using descriptive statistics such as frequencies, percentages, ranks and gross margin analysis. Results showed that 53.3% of the watermelon marketers were females; 50.0% were aged between 31-40 years; and 53.3% had secondary education. Gross margin analysis indicated that the total variable cost of watermelon marketing by the respondents was N 8, 671, 200.00 and the total revenue from sales was N 16,447,000.00, and marketing profit was N 7, 775, 800.00 indicating that watermelon marketing was profitable. Findings also revealed that losses resulting from fruits spoilage, lack of preservation facilities, high cost of transportation, and lack of credit facilities were the most severe constraints to watermelon marketing in Uyo Metropolis, Akwa Ibom State. It is recommended that watermelon marketers in the study area form effective cooperatives which will help them collectively tackle these constraints in order to optimize their marketing activities.

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